Ersilia Catino

fashion designer

I was born in 1981 in Salerno, where I grew up and lived until 2006 when I moved to Milan. I’ve been a stylist ever since I learned how to hold a pencil. When I moved to Milan, I was initially influenced by the typical stereotypes southern italians attribute to Northern Italy: bad weather, bad food, unfriendly people, and an obsession for outer appearance and superficiality. However, I knew that I would have more job opportunities in a cosmopolitan city like this, especially in the industry I was most interested in: fashion. That was all it took to convince me to move.
I faced my new life in Milan head-first and I slowly learned to look beyond its outer appearance, exploring it far and wide, on foot or riding my bike, by myself or with company, allowing myself to get lost in all the little streets and observing the city from new points of view, curiously asking people about everything that interested me, and using anything from old books to brand new internet guides to help me in my city exploration. There’s always something new to discover, and my curiosity is never fully satisfied.
This has brought me to find a way to share and convey my passion and energy into a new type of guide.
I am a sentimental person, and as such I have always preferred original made in Italy products, be it for fashion or food or anything else.
I am addicted to pizza, I love sushi (at least, the cooked type) and junk food, I don’t eat red meat both for my personal taste and my own decision to avoid it, and I have a soft spot for a good gin and tonic and caipirinha, made goiba style.
I also love books, especially old and illustrated ones, and ‘merinos’ wool and linen sheets decorated at the borders, I prefer watching cartoons instead of the newscasts at breakfast, I can’t live without my boyfriend style jeans, I adore vintage decoration and clothing, I love closing my eyes and remembering the sound of the sea waves, I love art in all of its forms, and lavender, and my next door neighbor, who brings me coffee and always has a smile on her face.